Objective
Validate an ownership-led offer for companies with mobile and field teams.
Frankenstein Creations presents/ Cortex growth proposal
TAKE CORTEX.
TO MARKET.
A focused advertising and sales campaign designed to make software ownership the reason companies choose Cortex.
Frankenstein Creations proposes a R3,000 market test to validate the message, generate qualified conversations and build a repeatable path toward onboarding 10 client companies per month.
Strategy and campaign partner ↗Employee experienceAndroid mobile app
AdministrationWindows dashboard
Field resilienceGPS + offline sync
The decision in one view
Run a measured market test. Learn quickly. Build a repeatable growth engine.
Test budget
Invest R3,000 in a controlled 30-day advertising trial.
Growth goal
Build toward onboarding 10 qualified client companies every month.
FC role
Create the campaign, optimise the funnel and support platform onboarding.
01The proven starting platform
For employees / Android
Simple actions for people in the field.
Employees record attendance, visits, availability and work-related travel from the device already with them.
Location-based clocking
Client-call records
Availability alerts
Petrol-claim tracking
For administrators / Windows
One operational view for the people managing the work.
Administration teams manage people and sites, review activity, handle exceptions and approve travel claims centrally.
Employees
Work sites
Timesheets
Routes
02Field workflow
From field activity to a trusted operational record.
Cortex connects the moment work happens to the review and approval processes that follow.
Arrive
GPS confirms the employee is within the configured work-site geofence.
Record
The employee clocks, logs a client call or captures availability and travel activity.
Continue
When connectivity is limited, the app retains the visit securely for later upload.
Review
The Windows dashboard receives the synced record for oversight and approval.
03Core capabilities
The essential controls for a mobile workforce.
Location-based clocking
Confirm attendance against the correct work site using GPS geofencing.
Client-call records
Capture field visits and maintain a clearer record of client activity.
Availability alerts
Give operations teams timely visibility when employee availability changes.
Petrol-claim tracking
Connect travel claims to recorded routes for more confident review.
Employees
Manage employee records and the teams using Cortex.
Work sites
Configure the locations used for field attendance and geofencing.
Timesheets
Review recorded attendance and working-time activity centrally.
Routes
Inspect field travel associated with visits and petrol claims.
Manual clocking
Correct or capture attendance when an authorised exception is required.
Approvals
Review travel information before approving employee claims.
04Field resilience
Limited signal should not mean missing records.
Cortex is designed for mobile and remote teams. GPS geofencing adds location context, while offline synchronisation allows visits to be recorded when the network cannot be relied on.
01
Geofence
Confirm the configured work-site area.
02
Store offline
Retain the field record on the device.
03
Sync securely
Upload automatically after reconnection.
Continuity without guesswork. The record follows a defined capture, storage and synchronisation path instead of depending on a constant connection.
05Business value
A clearer picture of what is happening beyond the office.
Cortex reduces manual administration and makes field activity easier to understand, verify and act on.
01
Less administration
Replace disconnected attendance, visit and travel processes with one operational workflow.
02
Stronger accountability
Create clearer records of when, where and why field activity occurred.
03
Better field visibility
Give administrators a more reliable view of employee and route activity.
06Go-to-market campaign
Monthly target / 10 companies
Turn software ownership into the reason companies choose Cortex.
Frankenstein Creations will position Cortex as the alternative to endlessly renting rigid third-party tools: begin with a working platform, adapt it to each operation and build a valuable digital asset that grows with the client’s business.
Message
Stop paying indefinitely for rigid software designed around somebody else’s business.
Offer
Start faster with Cortex’s prebuilt field-workforce features, then customise what matters.
Outcome
Create a platform shaped around the company, with ownership and licensing defined in the agreement.
30-day advertising trialR3,000
A learning budget to test the proposition, audiences, creative and conversion path.
If the 10-company target is reached, the implied advertising cost is R300 per onboarding, excluding sales, onboarding and development effort.
Prospecting
Reach owners and operations leaders managing mobile teams.
Retargeting
Re-engage visitors who viewed the offer but did not book.
Creative tests
Compare ownership, customisation and operational-value messages.
Acquisition journey
Optimise weekly using real funnel dataFrom first ad to active company.
Attract
Ads lead with software ownership and a proven starting point.
Diagnose
A short discovery call maps the company’s field workflow and pain points.
Demonstrate
Show the relevant prebuilt features and a tailored build roadmap.
Onboard
Configure the foundation, agree custom scope and start building together.
Ten onboarded companies per month is the campaign goal, not a guaranteed result. The test should establish actual lead cost, booking rate, close rate and onboarding capacity before the budget is scaled.
07Client onboarding system
Turn campaign interest into active Cortex client companies.
Discover
Map the company’s workflow, current tools, friction and ownership goals.
Configure
Deploy the relevant Android and Windows features already available.
Validate
Prioritise and build the company-specific workflows that create the most value.
Grow the IP
Improve the platform as the company learns, scales and finds new opportunities.
Campaign and onboarding measures
Qualified leads generated
Discovery calls booked
Companies onboarded
Cost per onboarding
Frankenstein Creations recommendation / 30-day test
Approve the Cortex market test and start learning from real demand.
Authorise Frankenstein Creations to prepare the campaign assets, launch the R3,000 test, measure the acquisition funnel and report the evidence needed to scale toward 10 client onboardings per month.
Review the R3,000 campaign